I’ve written on a number of occasions about the fascinating-but-flawed ‘Facebook causes x% of Divorces’ story that pops up in the media every year or so.It first lurched around in 2011, and then crawled back out in January. I anxiously await the next outbreak in January 2013, summing up the results of a survey conducted online in a few months.

Well, Mark Zuckerberg just got married (Mazel Tov!), which is reason enough for another outbreak. And in the Wall Street Journal, no less.

Enter the churnalists:

Notice how, yet again, most cite previous variants of the same story – usually the AAML  2011 version, which was itself pretty garbled. It’s amazing how far a bit of simple PR research (presearch?) can go.

* To which the answer is “No. Hang on, shit, what divorce?”